About Us

Fashion Retail Group: Leading the Way in Sportswear and Lifestyle Retail

Fashion Retail Group (FRG) is a distinguished retail and wholesale company that has established itself as a leader in bringing internationally renowned sportswear and lifestyle brands to the Middle East and Africa. With a focus on excellence, innovation, and customer satisfaction, FRG is the exclusive franchisee for global brands such as SKECHERS, ANTA SPORTS, ECCO, UMBRO, and COLE HAAN, ensuring that customers across the region have access to premium quality products.

A Growing Network of Stores

FRG operates a substantial network of more than 46 stores, strategically located in the most prominent malls and shopping destinations across Egypt.

  • SKECHERS: Over 20 stores across the country.
  • ANTA SPORTS: 4 dedicated stores offering performance-driven sportswear.
  • ECCO: 3 stores providing premium comfort footwear.
  • Sports Avenue: 2 stores showcasing a curated selection of sports and lifestyle brands.

Additionally, our sister company, Intersport Egypt, further expands our presence in the retail market, offering a diverse range of global sports brands.

Regional Expansion and Global Reach

FRG’s operations extend beyond Egypt, with the establishment of two companies in the UAE:

  • Sports Group DMCC
  • Sports Group Sportswear Trading L.L.C

These entities focus on import and export, positioning FRG as a key player in the regional sportswear industry.

Trusted by Major Retailers

As a trusted supplier, FRG partners with leading retailers and online platforms, ensuring that our products are widely accessible to consumers. Our commitment to quality and reliability has made us a preferred partner for major retailers.

Why Choose Fashion Retail Group?

At FRG, we pride ourselves on delivering more than just products—we offer a seamless shopping experience, combining top-tier brands with exceptional service. With over 600 dedicated employees, our robust infrastructure guarantees operational excellence and customer satisfaction. Whether you're visiting our stores or shopping through our retail partners, you can trust that FRG delivers authenticity, quality, and style.

Fashion Retail Group is more than a retail company; it’s a symbol of trust, quality, and a commitment to enhancing the lifestyle of our customers across the region.